It all came down to this: no one in tech, no one in media, no one from Bill Gates to Jerry Levin to Hollywood ubermogul Barry Diller had realized what Marc Andreessen and Jim Clark had realized: the information superhighway was already here. The Internet and the World Wide Web were the information superhighway. The revolution was now, and it was being delivered not by the television, but by the computer.
The first banner ads got click-through rates in astronomical percentages. “People just clicked on anything to see what might lead them somewhere,”
Great book on the history of the Internet up to today. The author describes the origins of the Internet,
where it was still called ARPANET and then goes into detail about the birth of the World Wide Web and the first browser called "Mosaic"
which was developed by the Internet startup company Netscape, founded by Marc Andressen and his colleagues.
The book also covers the "dotcom" bubble in which many companies raised a ton of venture capital money on no real revenue and then spent
the money to market their brand in order to exit the Company with an IPO. The bubble bursted in 2000 and many company shares lost most
of their value.
The book continues with the story about the Internet companies that had the greatest impact. From Microsoft with the launch of Internet Explorer, Yahoo with the
starting the Internet directory and the later search engine, the history of Google and the Pagerank algorithm and
Amazon with the birth of e-commerce and finally the social revolution with Facebook.
The final chapters focus on the birth of mobile computing with smartphones and the introduction of the Apple iPhone.
Great book, recommended for anyone interested how the internet has evolved up to today.