I wish I knew how incredible this book is when I first received it as a Christmas gift from my mother right after the book was published in 2011. I remember only reading the first couple of pages.
Back then, I was just starting to get deeper into technology and computer science, and I was not ready to appreciate the book as much as I did now as I just finished reading it.
This book brings you deep into the world of Steve Jobs. The author tells the full story from Steve's birth, his upbringing, the formation of Apple, much about his family and relationships till the ending with his death. Steve was a fascinating person with a dominant personality. He had a passion for building truly great products. His passion was so strong that he pushed his employees to the limit, and sometimes beyond, there was a saying in the company about Steve's "reality distortion field" which ment that he was always right and believed anything was achievable. This thinking pushed everyone to do their best work. It resulted in amazing products like the first Macintosh, which had the first commercial window manager inspired by Xerox technolgy or the iMac with a design, unlike any other computer at that time. The iPod, in conjunction with iTunes, revolutionized the music industry. Steve had to do a lot of negotiations with the record label companies to get them to agree to sell the songs trough the iTunes store. The whole "i" series of products that led to the iPhone was so successful that Apple became the most valuable company in the world. Steve Jobs was an extraordinary technologist, businessman and negotiator. He left a legacy in Apple's company culture that will live on for a long time.
Because of the book, I got really inspired by Steve Jobs and watched numerous old interviews he gave. Those interviews were even more enjoyable with the additional context from the book about the particular area of Apple and its products.
The best way to predict the future is to invent it. (Steve Jobs)
I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating. (Steve jobs)
Steve Jobs had a tendency to see things in a binary way: A person was either a hero or a bozo, a product was either amazing or shit
This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either “the best thing ever,” or it was shitty, brain-dead, inedible.
More significantly, in the early 2000s Jobs’s insistence on end-to-end integration gave Apple an advantage in developing a digital hub strategy, which allowed your desktop computer to link seamlessly with a variety of portable devices
The “i,” Jobs later explained, was to emphasize that the devices would be seamlessly integrated with the Internet.
Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his
I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.